| 1 |
https://www.lumapps.com/platform/chatbot/create-chatbot |
Blog |
73 |
3 |
3 |
2.4k |
- Focuses on internal use (HR, communication)- Emphasizes no-code chatbot creation.- Integrates with Google Workspace.- Clean UX aimed at business teams. |
- No mention of customer- facing chatbot use cases.- No industry-specific chatbot flows.- Lacks clarity on pricing or development flexibility.- Doesn’t address AI/NLP customization. |
- Present both internal & external chatbot use cases.- Add vertical-specific demos (eCommerce, healthcare, logistics).- Provide transparent pricing or cost calculators.- Show AI customization for real business needs. |
Our ICPs (e.g., startups, mid-sized SaaS firms) need multi-purpose bots with quick ROI. Highlight our faster time-to-market, tailored bot flows, and affordability. |
| 2 |
https://botpress.com/blog/how-to-build-your-own-ai-chatbot |
Blog |
72 |
39 |
28 |
733 |
- Highly technical content for developers.- Covers NLP, integrations, code snippets.- Shows modular, open-source nature.- Structured and SEO-rich blog post. |
- Doesn’t cater to non-technical business buyers.- No pricing, deployment time, or business benefits.- Lacks visual demos or chatbot previews.- No clear industry applications. |
- Create dual-track content: “For Devs” & “For Business Owners.”- Include demo videos, use-case visuals.- Add pricing/time estimators.- Show pre-trained chatbot flows by industry. |
Business buyers want outcomes, not code. We can offer plug-and-play chatbot templates for specific use cases and balance technical depth with strategic benefits. |
| 3 |
https://cloud.google.com/use-cases/ai-chatbot |
Use cases |
92 |
581 |
343 |
74k |
- Lists use cases for chatbots (support, sales).- Integrates with Dialogflow, Vertex AI.- Shares enterprise success stories.- Focused on scalability and infrastructure. |
- Too technical and vague for SMBs/startups.- No onboarding, pricing, or ROI discussion.- Doesn’t show time-to-value clearly.- Missing visual or template demos. |
- Position ourselves as startup/SMB-friendly.- Highlight fast deployment (2–3 weeks).- Provide clear onboarding roadmap.- Offer chatbot templates and pricing breakdowns. |
Our ICPs care about speed, clarity, and value. We should brand ourselves as an enterprise-level AI partner for startups and mid-market firms looking for agility and cost control. |
| 4 |
https://zapier.com/ai/chatbot |
Page |
91 |
4.6k |
267 |
9.9k |
- Offers a no-code chatbot builder using AI.- Emphasizes ease of use with Zapier integrations.- Good UI, lots of pre-built automations.- Appeals to solopreneurs and marketers. |
- Lacks depth in AI/NLP customization.- No support for complex workflows or industry needs.- Limited to Zapier ecosystem.- No mention of scalability or performance. |
- Highlight our ability to build both simple and advanced bots.- Showcase flexibility beyond just automation.- Offer industry-specific flows with API integrations.- Emphasize how we scale with business growth. |
Our target customers often outgrow Zapier-level bots. We can position Appscrip as the next step up: more power, more customization, and scalable performance for serious business use. |
| 5 |
https://azure.microsoft.com/en-us/products/ai-services/ai-bot-service |
Page |
96 |
3.1k |
682 |
4.4k |
- Highly scalable, enterprise-grade AI bot service.- Integrated with Azure cloud and security features.- Offers multilingual, omnichannel bots.- Great for developers and enterprise IT teams. |
- Not beginner-friendly or startup-focused.- No cost transparency or development guidance.- Overwhelming documentation for SMBs.- Lacks real-world templates or UI walkthroughs. |
- Simplify messaging around AI bot development.- Offer plug-and-play solutions with rapid onboarding.- Present business-focused comparisons to Azure.- Provide value-focused pricing and feature guides. |
For our ICPs, Azure may feel too complex or slow to get started. Appscrip can win by offering an “enterprise-grade experience without the enterprise complexity” — agile, fast, and cost-efficient. |
| 6 |
https://www.itransition.com/ai/development/chatbots |
Page |
73 |
5 |
5 |
138 |
- Offers custom chatbot development services.- Covers chatbot strategy, NLP, and integration.- Business-focused language and case study approach.- Highlights security and scalability. |
- Lacks visible pricing, timelines, or packages.- Content is too generic, not industry-specific.- No demo, UI preview, or chatbot interaction.- Doesn’t emphasize use-case speed or value. |
- Provide chatbot demos and real-life UI videos.- Focus on faster go-to-market with packaged options.- Highlight unique use cases with industry ROI examples.- Add lead magnets like cost calculators or checklists. |
Their service is close to ours but more traditional. Appscrip can win by being more productized, transparent, and faster. Our value is in faster launch, clear pricing, and more modern approach to delivery. |
| 7 |
https://www.chatbot.com/ |
Page |
78 |
2.4M |
5.8k |
220k |
- Productized SaaS platform for chatbot creation.- Drag-and-drop builder, ready-made templates.- Focus on customer support and lead gen.- Strong CTAs and onboarding guides. |
- Not designed for complex or custom chatbot logic.- Lacks deep integration with AI/ML tools.- No tailored industry offerings or consulting support.- Mostly self-serve, not service-driven. |
- Position ourselves as the customizable alternative.- Emphasize AI-powered conversational flows beyond lead capture.- Offer expert support + implementation.- Include deep API and backend integrations for enterprise workflows. |
Our ICPs want more than DIY—they want custom, scalable bots that solve real business problems. Appscrip should promote its blend of product + expert-backed service for long-term value. |
| 8 |
https://botpenguin.com/ |
Page |
60 |
12.5k |
1.7k |
24.4k |
- Budget-friendly chatbot tool aimed at SMBs.- Offers WhatsApp, Messenger, and website bot support.- Focus on plug-and-play with minimal setup.- Appeals to small businesses and startups. |
- Poor UX compared to bigger players.- Very limited customization and AI flexibility.- Doesn’t support enterprise needs.- No deep insights or business case content. |
- Emphasize our ability to serve SMBs + scale up.- Provide better UX and richer NLP/AI tools.- Offer chatbot “starter kits” for startups, but with growth potential.- Show real-world ROI outcomes and case studies. |
BotPenguin targets budget-first clients. Appscrip can win by positioning as “affordable yet advanced.” Show how we help small teams look big — through smarter automation and better CX. |
| 9 |
https://www.leewayhertz.com/ai-chatbot-development-company/ |
Page |
71 |
398 |
25 |
824 |
- High-end service provider with deep tech stack.- Offers NLP, RPA, ML integrations.- Uses case studies and industry content.- Strong enterprise appeal with global clients. |
- No pricing clarity, slow lead capture UX.- Feels too enterprise-heavy, not SMB-accessible.- Lacks quick demo or try-out flow.- Text-heavy, low visual engagement. |
- Provide transparent pricing tiers or sample estimates.- Add interactive product demo or chatbot walkthrough.- Use more engaging visuals and success metrics.- Differentiate with faster delivery timelines. |
We’re competing here on speed, flexibility, and accessibility. Our ICPs want top-quality AI but with a human, consultative touch — not a drawn-out sales process. Let’s position Appscrip as “enterprise tech with startup speed.” |
| 10 |
https://www.turing.com/services/chatbot-development |
Page |
72 |
0 |
0 |
1 |
- Promotes access to vetted AI engineers for chatbot projects.- Talent-focused model (staff augmentation).- Speaks to scalability and development speed.- Leverages trust through brand partnerships. |
- No actual chatbot product demos.- Focus is on hiring, not end-to-end chatbot solutions.- Doesn’t appeal to product managers or founders wanting managed solutions.- Lacks clear project scope or use cases. |
- Showcase our end-to-end delivery model, not just dev talent.- Emphasize consultative support, prototyping, and post-launch help.- Provide sample chatbot flows and pricing timelines.- Speak directly to product leads and founders. |
Great model for dev hiring, but Appscrip can win by offering ready-to-go chatbot solutions. Our ICPs want someone to build + guide, not just rent engineers. We offer full ownership, speed, and clarity. |